Vanderpol

There are an infinite number of definition of “design”. But I think there is a beginning to the design process.

Good design begins with rising your view to the level of your visitors / users.

There are many misconception about what design is, like design is restricted to how things look, and that it is best employed at the end of the product development process.

Naturally, aesthetics is important, but it is only a part of the big picture.

You have to care about the people who will use and live in the place you design.

Designer Philippe Starck demonstrate this in a brilliant talk.

“There is not a single production out of the big picture”

“If we do not understand we are mutants we completely miss the story”

“Rise your level of vision every morning”

It is by embracing a holistic approach, like how to fulfill their needs,

their experience, their goals, by offering them a vision, by innovating in the form of design that  you tremendously increase your chances of success.